Air Eau de Parfum Synthescent
How to capture a scent? How to depict it? How to materialize it? There are many possibilities—all of them completely subjective. I often approach my work by drastically simplifying concepts. That's why I decided to capture such an abstract thing—smell—through a quasi-material matter that displays the inside of the fragrance down to the atomic level, a vortex of matter.
Client: Air Company
Art Direction: Jake Hobart & Drew Litowitz
Concept & Animation: Matej Martinec
Air Eau de Parfum Synthescent
How to capture a scent? How to depict it? How to materialize it? There are many possibilities—all of them completely subjective. I often approach my work by drastically simplifying concepts. That's why I decided to capture such an abstract thing—smell—through a quasi-material matter that displays the inside of the fragrance down to the atomic level, a vortex of matter.
Client: Air Company
Art Direction: Jake Hobart & Drew Litowitz
Concept & Animation: Matej Martinec
